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THOUGHT=FORCE - In Business and Everyday Life: 179 total pages.

If he manages to drive in a sudden suggestion, or proposition, when he holds your eye, do not answer him until you have taken your eyes away for a minute and regained your positive balance. Then, if your answer is "No," look him square in the eye with a positive glance and say your "No," firmly and delib­erately, hut of course politely. When in doubt, say "No." Keep 36 PERSONAL MAGNETISM. a sharp lookout for insidious suggestions given at a psychological moment, for there is where much of the danger lies. Let your own "Active partner" be alive to his duties and do not let the other fellow get in a word with your Passive partner. They will want to get a word with each other, but you must put down your Active foot on it. The man who is doing the talking, if he understands his busi­ness, always is the positive factor in a conversation, whilst the listener is more or less passive. The more intently and earnestly he listens, the more passive he is. The positive is stronger than the negative, and people should always be on their guard to

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