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THE MASTER SALESMAN: 118 total pages.

PRINT IT AND MAIL IT "This is the service offered by, and which can be expected from, the modern printer who keenly senses the need for reconciling his craft skill with proved principles of advertising practice, according to Norman T. A. Munder, of the Norman T. A. Munder Co., of Baltimore; Modern progressive printers are archi­tects of printed sales messages, designing and adorning them with simple vigor or elaborate expressiveness, appropriate to the selling need and the character of the product." The above is particularly true of printer mem­bers of the United Typothetae of America, that organization having been engaged for many years in training those members to render their con­suming business public a constructive and creative trained selling service, designated by the Graphic Arts Association as "true printed salesmanship." And precisely that is wanted when one seeks to harness ideas to the printed page in order that they may become productive and generative in character and effect. So if you have the idea call in a trained

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