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foreign exchange with it; great wholesale houses sell retailers with it; great manufacturing establishments grow greater with it by growing greater dealer armies; commodities are sold with it to jobbers, dealers, retailers and consumers alike; the vitality of salesmen is conserved and their results are enhanced as a consequence; it can be utilized in practically every phase of business be-cause a good idea is business and sells like a sales-man when you Catch it - Print it - Mail it.
That's what Mr. Chas. E. Carpenter (President E. F. Houghton & Co.) and associates did years ago when, discussing the Houghton line, they struck the idea of a house organ or periodical to
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PRINT IT AND MAIL IT
be called THE HOUGHTON LINE; they Caught it, Printed it, and Mailed it and the result is taken from a very interesting little brochure issued by the firm entitled "The History of the Houghton Line" from which the following extracts are taken:
"In nine years THE LINE is credited with having earned over a half million dollars in profits.
"It
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