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It is a fine thing to send out a handful of letters or dash off a circular that brings a big pile of orders, but a finer thing is to keep on doing it. Catch the ideas as they strike you, and, if that isn't sufficient, get someone to watch with you for them. A wide-awake printer, for instance, is constantly "clearing" ideas through
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PRINT IT AND MAIL IT
his shop for hundreds of different people, and can help you to plan and originate things that might not occur to you; here the old adage, "Two heads are better than one," holds eternally true.
Mr. M. F. Harris, Advertising Manager for Armour & Co., says:
"Armour & Company are firm believers and liberal practitioners of direct-mail advertising- and we expect to be bigger in the field from now on."
Why? Possibly the reason lies in this fact that Mr. Harris reveals:
"On a test circular campaign to 10,000 merchants, covering several months, we had many letters from our branch house managers and salesmen informing us of many new accounts secured and many new products added to the stock
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