Home

THE MASTER SALESMAN: 118 total pages.

from the Layman Printer show what ideas - caught up - printed-mailed - can do. Mr. J. S. Mitchell, Jr., of Rumble & Wensel Co., Seed Specialists, Natchez, Miss., writes: "The day after writing you we received orders amounting to over Zoo direct from letter No. 2, and this morning we have a very good chance to sell a man between $500 and $1,000 worth of seed as a result of the follow-up letter." The National Refining Company, Cleveland, sent a multigraphed letter to 2,558 dealers. The total cost was $128.92. Within thirty days 675 orders were received, amounting to approximately $3,375. Will M. Ross, Statesan, Wisconsin, sent out eighty letters to sanatoriums and similar institutions. Within a week he had sold 400,000 napkins and had orders totalling 80,000 more. In addition the letter brought in $6o.go in orders for other goods and opened up four entirely new accounts. The total business produced was $507.20. Catch it - Print it - Mail it. Mr. O'Bern's plan works, but the thing to do is to work it con­tinuously, not spasmodically.

53 of 118 pages. Go to page: