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floated over the room, making for that general atmosphere of relaxation where the men of the neighborhood talk and express their ideas freely.
One young chap piped up: "Say, have you noticed the new bank building lately? I'm going to start saving my money and put it in a savings account when the bank moves into new quarters."
This was my cue to break into the conversation: "Don't you think the building is too large for that bank? It's going to be exclusively occupied by the bank, you know."
"Naw," replied this youth of twenty, not knowing that I had any connection with the bank. "That bank's growing and, believe me, they'll need a big building soon."
After all, this youngster had struck the heart of the matter, though in a crude way, and yet here was an inspiration for advertising copy. This little dialogue
[4]
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gave me a new idea, which I worked up into an effective announcement, explaining that our new building was being erected with ample floor space for future expansion.
Mr. O'Bern then explains how he
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