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THE MASTER SALESMAN: 118 total pages.

Print It and Mail It By ROBERT RUXTON THE GENERAL SERVICE DEPARTMENT AMERICAN WRITING PAPER COMPANY JOSEPH A.BORDEN, DIRECTOR 10 SOUTH LA SALLE STREET, CHICAGO,ILL. PUBLISHERS Printed in U.S.A. DEDICATED TO THE UNITED TYPOTHETAE OF AMERICA International Association of Master Printers DISTRIBUTED BY U. T. A. LOCAL ASSOCIATIONS COPYRIGHT, 1922 AMERICAN WRITING PAPER CO. HOLYOKE, MASS. [3] PRINT IT and MAIL IT T HE writer has just finished reading an article in the Bankers' Magazine by Mr. Earl R. O'Bern, of the Noel State Bank, of Chicago, Ill., stating how he works up business for that institu­tion. Mr. 0'Bern's method is as simple as it is effective; he walks around, mixes in, or waits till an idea occurs to him; he catches it up, gives it form in print, and sets it to generating business. For instance: One evening several weeks ago I wandered into a near-by pool hall. A game was in progress at every table and a group of hangers-on were sitting along the wall. Clouds of smoke

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