Home

THE MASTER SALESMAN: 118 total pages.

more than that. As it is now it is a hun­dred and one things different from that; it is art, it is typography, it is color, it is ornateness, it is expense, border, picture, girlie and what not. A man goes into business to make money; he makes (or attempts to make) that money by an exchange of commodities (or services) at a profit. That profit is what he is in business for; he is selling, first, last, foremost and very much betwixt and between. Advertising that primarily doesn't sell is missing its mark. It may be doing something else inordi­nately well and still be missing its mark. It may be impressing with literary skill, amusing with clever puns, gratifying with pretty pictures or catering to the artistic instinct with exquisitely balanced border effects. All these things have their place in selling, and in time and place they are attributes of selling, but they are not selling itself. [4] IDOLS OF BUSINESS A salesman doesn't sell by being well dressed, but because he is a salesman; taste in dress helps him, but only helps him;

18 of 118 pages. Go to page: