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GENERAL SERVICE DEPARTMENT
AMERICAN WRITING PAPER COMPANY
JOSEPH A. BORDEN, DIRECTOR
10 SOUTH LA SALLE STREET, CHICAGO, ILL.
PUBLISHERS
Idols of Business By
ROBERT RUXTON
WHICH, IN LEARNED LANGUAGE,
MIGHT BE TERMED
AN IDOLOGRAPHICAL DISCOURSE
ON BUSINESS IDOLS
THE GENERAL SERVICE DEPARTMENT
AMERICAN WRITING PAPER COMPANY
JOSEPH A.BORDEN, DIRECTOR 10 SOUTH LA SALLE STREET, CHICAGO,ILL. PUBLISHERS
Printed in U.S.A.
DEDICATED TO THE
UNITED TYPOTHETAE OF AMERICA
International Association of Master Printers
DISTRIBUTED BY
U. T. A. LOCAL ASSOCIATIONS
COPYRIGHT, 1922
AMERICAN WRITING PAPER CO.
HOLYOKE, MASS
[3]
IDOLS OF BUSINESS
"IDOL. A cause or source of error; misleading habit of conception or reasoning."-STANDARD DICTIONARY.
W
HEN business turns to advertising it metaphorically worships many false gods, a few of which we will describe; among these is "Advertising" itself.
What is advertising? Really, nothing more than written or printed selling. That is, it should be; nothing
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