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Four Minute Essays By Dr. Frank Crane: 101 total pages.

of big business is trustworthiness. Therefore, if you are ever going to get beyond the peanut-stand and push-cart stage of merchandise you must establish a basis of dependableness. There is not one thing in this world, young man, that can be of as much value to you as building up a reputation such that men will say, "your word is as good as your bond." It is well to be clever and keen and Johnny-on-the-spot, it is well to look out for number one and to know a good bargain, but best of all is to have the world say of you: "Whatever that man says can absolutely be relied upon." THE SPIRIT OF THE DAY'S WORK P ERHAPS we might get along better if we remembered that it is all in a day's work. There's a lot to be done, but we don't have to do it all today. And the higher the task, and the more difficult, delicate, and important the matter, the more necessary it is to attack in the spirit of a day's work at a time. To learn to play the piano, or to read French, or to overcome a bad habit, or to write shorthand, or to achieve poise,

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