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Four Minute Essays By Dr. Frank Crane: 101 total pages.

70 YOUR COMPETITOR Y OUR competitor is not necessarily your enemy. He can be your friend. A common mistake is that there is just so much business to be had, and that the rival cuts your trade in half. That is not true. As a rule the more tradesmen the more trade. A good, lively competitor will increase your custom. Two first-class groceries in a block are better for both than a monopoly would be for either. The place for a young lawyer to hang out his shingle is not a town where there are no lawyers, but a town where there are many, and good ones. "Where the carrion is, there the eagles POUR MINUTE ESSAYS 71 are gathered together." And where no eagles hover there is slim picking. If you are a young graduate from a med­ical school, don't go to some forsaken neigh­borhood where there are no doctors; go where physicians flourish. Competition does not kill trade. It builds trade, makes new trade, stimulates trade. No one can get all the business possible in any community. His personality at-tracts some, repels others. There's always a lot of business for somebody else.

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