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Introduction To Blogs: 79 total pages.

- it can expose the fallacy of an argument or perhaps reveal an inaccurate detail. Weblogs have been all the rage in online media, but 2003 will be the real breakout year for blogs, as more journalists use them, and more celebrities use them. The weblog network's potential influence is one of the main reasons that mainstream news organizations have begun investigating the phenomenon. Mass media seeks, above all, to gain a wide audience. Advertising revenues, the lifeblood of any professional publication or broadcast, depend on the size of that publication's audience. Content, from a business standpoint, is also a concern. Weblogs fits in all these requirements. There is every indication that weblogs will gain even greater influence as their numbers grow and awareness of the form becomes more widespread. Someday, news organizations may be willing to point to weblogs or weblog entries as serious sources, but only if weblogs have, as a whole, demonstrated integrity in their information gathering and dissemination, and consistency in their online conduct.

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